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March 7, 2001
By: TOM BRANNA
Editor
Procter & Gamble Co. is testing a novel and controversial marketing strategy by tagging commercials onto news stories produced by a media company for hundreds of local television newscasts, according to Reuters. On Wednesday P&G said it has signed an agreement with INNX, which develops and produces news reports on health care and other topics.Reports by San Diego-based INNX will remain independent, but a 10-second P&G-brand commercial will be attached to the end of each relevant n...
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